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PRADA
IT concepts of PRADA shops by OMA/AMO Rem Koolhaas
DRESSING ROOM
 
  
Touchscreen
- connected to closet
- graphically related to closet on website
- shows items in closet with additional inforamtion
- shows content of web closet |   |
Magic Mirror
- dressing rooms contains camera linked to plasma screen embedded into the morror
- small movements ->realtome replay
- large movements -> time delay, allows person to see the movement being replayed |   |
Controllable Lighting
- customer can change lighting conditions in dressing room
- daylight, office light, event light |   |
Switchable Glass
- customer can turn gressing room doors tramsperent |   |
Phones
- like prison phones
- allow to talk to people on other side of the glass |  |
RFID TAGS
- for inventory control, point of sales, efficiency, and theft prevention
- recognition of inventory items also in dressing room
- for staff device
- potentailly for ubiquitous screens
- replace barcodes
- placed into existing Prada labels |  |
STAFF DEVICE
- main connection between shop system and associate
- allows to control ubiquitous screens
- mediate between technology and customer, communicate with stock room
- identify customer via customer card
- identify peoce of inventory
- navigate inventory
- transfer data |  |
UBIQUITOUS DISPLAY
- screens are part of display repertoir
- can be switched to specific information
- treated like physical store displayes
- unused screens dispaly "screen savers"
- can be controlled by stuff with wearable input devices
- for meetings with customer personal shopper can prepare screen
- can check items
- create effects
- small LCD, plasma screens or projections |  |
MEDIA STAGE (LA)
- projections from 14 video projectors
- can be tieled or seamlessly joined into panoramic image
- all of PRADA can be browsed (real and virtual)
- projection sourrounds enitre entry area
- panorama shows: collection, world outside the store, murals, wallpapers
- projection acts like architectural material
- linked to customer and inventory database
- can exchange information | 
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MIRROR WALL (SF)
- can share content with the LA Media Stage
- can display semitransparent daylight projections (HoloProSystem?)
- mirror images blur with projections |  |
VIRTUAL LIFTBOY (SF)
- displaying images from different floors
-> atmosphere, not only abstract floor levels selected
- not only physical access of floors
- allows for navigating the content of the floors | image |
PEEP SHOW (NY)
- content from add campaign or fashion show
- media booth
- place for voyeurism
- content channels can be watched |  |
KIOSK (NY)
- media booth
- website can be viewed
- personal information, store specific information can be accessed | image |
Revision r1.4 - 18 Oct 2004 - 08:30 - AgnieszkaSowa
Parents: WebHome > OldBIPSwiki
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